Let’s face it the print yellow pages are dying like dinosaurs. Newspapers are going down in flames from coast to coast. People have turned to the Internet in droves to find local businesses.
If you’re like me, you may receive 5 or more phone books during the year and have to decide which to keep and which to throw away. Searching newspapers for ads and coupons just isn’t that much fun plus there are fewer advertisers now days. findlocality.in
So, this is people are finding local businesses by are jumping on their computers and doing online searchers. But, once you’re on the Internet where do you go for the searches?
Some people just Google it and depend upon this search engine to either deliver the results or a local map that has the businesses for which they are looking. But, Google doesn’t have all the local information. The same goes for Yahoo Local.
So, these same people may turn to the online yellow pages for their results. But, which one do they choose? Do you go to YellowBook.com, YellowPages.com, SmartPages.com, SuperPages.com, SwitchBoard.com, TheYellowPages.com, Yellow.com or some other variation?
One of the biggest problems with searches to find local businesses is that there are no dominant starting points at this time. There is no “Google of Local Search”. Even Google is no Google of local search.
The market for local search is fragmented with a myriad of players trying to carve out a little market niche for themselves. There is also one up and coming player who may just dominate the market before the year’s end, but it’s too self-promotional for me to list it here.
But, there is one thing that is for sure. People are tossing out their phone books and newspapers into the recycling bin and replacing them with online searches to find local businesses. The local search field grew by 58-percent in 2008 and the trend is expected to continue for years to come.
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