This turns your Pinterest board into an ecommerce store, essentially meaning that anything on your site can now be easily bought. If you imagine that someone has taken a lot of time amassing a selection of items they find inspiring for their wedding, this means they can now eventually whittle that selection down just to the things they want and click ‘buy’.

This creates the barrier to sale and makes it a much thinner line between ‘discovery’ and sale. It’s very simple and easy and it’s a very tempting new option for businesses. Finally, Pinterest also provides a large amount of analytics data. To get access to this you’ll need to convert your personal account to a ‘business account’ and at the same time, you’ll need to verify your account.

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