Sponsorship or Influencer Marketing
Sponsoring a big event or a sports team when it’s getting a lot of media focus is a great way to bring in some attention and to ride on the success of whatever the occasion or brand you are sponsoring is. Try to use this method to create positive associations as well as to get more eyes on your product. For most online marketers though, sponsorship is going to mean working through influencer marketers.
If you can get someone to talk about your book to their huge YouTube following then this can gain you an amazing amount of buzz.Why not identify some of the key influencers in your niche on YouTube or Instagram and then give them a free beta-copy of your ebook or course to get a review? Or – to go the more traditional sponsorship route – just pay for