Most seminar and speech evaluations are devised for one of two purposes: (1) Fault finding; or (2) Compliment fishing.

By scanning the questions you can usually tell what the agenda is of the instrument designer, or more aptly, the survey’s sponsor.

But there is a third type that you can construct quite easily or administer improvisationally, that will yield better, more reliable information and feedback.

If you’re a contract instructor, or you work for a university or for certain corporations, they’ll force you to administer their standard questionnaire. Generally, I don’t have a problem with that, though I doubt the probity and overall effectiveness of their devices.

So, in addition to handing out theirs, I’ll distribute blank sheets of paper or brief, preprinted forms that ask: “What did you like?” and “What didn’t you like?”

Additionally, “Will you recommend this seminar to your associates and managers?” and “May I quote you?” If the answer to the last question is “Yes,” then please print your name and company name.

To me, this set of questions “covers the waterfront,” so to speak.

Attendees will disclose exactly what’s on their minds and not try to make their impressions fit the awkward questions contained in most evaluations.

Also, they’ll address the most important topics in their estimation.

Most important, you’ll be able to mine testimonials that you can use in your marketing, later on.

And one more thing: If the hand written evaluations are at variance with the standardized form

By yanam49

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